May 12th 2019

Danisa proudly organizes the “Danisa Royal Cruise Celebration – Honor moms, the Queens in our lives” with many unique and touching activities in order to celebrate moms and express the gratitude to them on Mother’s Day. With special and unique experiences on cruise especially the first time many heartfelt gratitude stories as tributes from children to moms are inspired to unveil, Danisa would love to bring to moms meaningful and thoughtful gifts as well as nurture the beautiful gratitude tradition of Vietnamese people.

In western countries, Mother’s Day is the special occasion for every child to express their sincere gratitude to their mothers, who have spent a lifetime loving and taking care of them. However, in Vietnam, many people still find it is hard to convey their emotions in words, that why gratitude is rarely expressed or spoken. Understanding these hesitations of Vietnamese people, Danisa has came up with the idea to celebrate the unspoken gratitude to moms. Following a successful Mother’s Day campaign last year, this year, Danisa has escalated the celebration to moms through “Danisa Royal Cruise Celebration – Honor moms, the Queens in your lives” to inspire each child and create a good opportunity for them to express gratitude to moms in a royal, luxurious and elegant ambience.

At this event, the attendees are offered true royal treatments: enjoying an exquisite cruise dinner, immersing themselves in beautiful music, sharing together touching stories via intimate tea party with Danisa butter cookies. Besides, the attendees also have the chance to meet with a very special guest, Singer Phương Vy and be shared her gratitude stories with Mom with Danisa. Furthermore, Art of gifting of Danisa cookies and the sophisticated Danish culture of giving loved ones, especially moms, a box of butter cookies to express our thankfulness have been fully conveyed and inspired the guests to celebrate their gratitude to their Moms in the most fulfilled and sincerest way. Last of not least, all moms of the event will be awarded beautiful flowers and best- moment- at- event photo as special gifts to memorize this special day.

Apart from the celebration, from 08/05 – 12/05, at major supermarkets like Aeon Tan Phu, Emart, Coopmart Cong Quynh, Big C Mien Dong, every customer who bought a box of Danisa butter cookies received a royal photo frame to display their beautiful moments with moms, and also had a chance to receive a Royal Queen Gift Box for their moms. Besides, the beautiful tradition of appreciation has been spread out among the community via the online photo contest on Danisa Vietnam fanpage. Through the fanpage, hundreds of “true queen” moments of moms, and sincerest gratitude stories have been shared and sent to moms. And top and meaningful stories have been selected and invited to the party on cruise with their moms.

With 20 years of presence in the Vietnamese market, Danisa butter cookies have become the iconic gift to express the unspoken act of gratitude on special occasions.  Made with an authentic Danish recipe that has been passed down through many generations of master bakers, by unparalleled craftsmanship and combining the finest quality ingredients Danisa butter cookies have always been regarded as the top choice gift for consumers to express their gratitude to their loved ones.