Jun 11th 2019

Sudirman Cup, a World Badminton Championship competition is held from 19 – 26 May 2019 in Guangxi Sports Center Nanning, China. Danisa continues to support Denmark National Badminton Team this year, which fully reflects that Danisa Butter Cookies cares immensely about its Danish heritage, through its most beloved premium butter cookies and its support for Denmark badminton. Danisa wants to bring the Danish heritage to be closer to people globally, especially in China where Danisa is becoming the leading butter cookies brand.

As head coach of Denmark team, Mr. Jonathan said at the media conference of Danisa Butter Cookies Sudirman Cup on 20 May 2019 that the team's goal is to reach at least the top four and the team will strive to achieve their goal. Regarding the partnership with Danisa, Danisa has supported Denmark National team for the last 5 years, and they are very happy on the good relationship they shared on bringing the Danish heritage, culture and promoting Danish to the world.

At today's media conference, the Consul General at Royal Danish Consulate in Guangzhou, Ms. Anja Villefrance also responded to the fact that Danisa Butter cookies have long sponsored the Denmark National Badminton Team and maintained friendship for five years. The Consul General said, "I am very happy to see the commitment and support of Danisa Butter cookies to Denmark National badminton team. For sports parts, it is very important to have an excellent partner. Denmark Badminton and Danisa butter cookies are both globally recognized and gaining a great reputation. Together, they create a great synergy in bringing the Danish culture to the world.”

As CEO of Danisa Butter Cookies, Mr. Erik said, "We have built years of partnership with Denmark National Badminton Team. To witness a glorious moment of Denmark National Badminton team in all major competitions is a great thing, and it is even greater to witness a perfect integration of brand value and Danish badminton culture. We are confident that the cooperation between the two sides will be maintained for a long time. We hope that through this cooperation, more consumers will know Danisa Butter Cookies as we continue to offer a premium butter cookies to the world, so that more consumers will be exposed to Danish food culture and sports.”