CLICK HERE

Danisa Wins Top Popular Brand Award in Cookies from China

Jul 13th 2017

As butter cookies brand that continues to maintain consistency in its production, inspired by authentic Danish recipes, Danisa is not only famous in its native Denmark, but in other countries as well. It has successfully marketed its products to 60 countries in the world; Europe, America, ASEAN, Middle East, and China. In some of these countries, Danisa is quite popular as butter cookies brand that is famous for its delicacy, one of them in China.

This crown logo snack has opened a factory in China, precisely in Jiyang District, Jinan City, Shandong province of China. One of the reasons why Danisa built its factory within China is Danisa's rising sales in this bamboo curtain country. The number went more than good, indicating how well and popular Danisa within Chinese community. Danisa then sees this as an opportunity to market its product much wider in China.

Danisa has also appointed Sun Li, singer and female artist from China, as their brand ambassador. Sun Li is regarded as an artist who has positive, healthy, fashionable, and elegant impacts to match the Danisa brand concept that are high quality and fancy. The appointment of Sun Li as Danisa's brand ambassador is expected to be able to promote Danisa to the wider China market. Danisa believes she can bring more more positive energy for Danish butter cookies within China market as Sun Li is a beautiful and talented female artist.

Thanks to Danisa's consistency and commitment to produce global butter cookies products, Danisa has also won the prestigious award from Euromonitor International in the Top Popular Brand category in 2009 and 2011-2016 in China. Euromonitor International is the world's leading provider of strategic market research. No wonder if Danisa got the achievement, considering Danisa has always been produced by referring to the original Danish recipes that were passed down from generations. In its production, Danisa greatly maintains the authenticity and consistency of the recipe of butter cookies that have been served to European nobility before.

In addition, in its own making process, Danisa always puts high quality ingredients such as selection of best butter and milk. Then each ingredient is measured with great care before it’s roasted into crunchy butter cookies with gold and brown colors. The dough taste is also checked by a team of bakers who have experience in this field. In the production process also uses quality techniques that are closely monitored or controlled by Danish Speciality Foods ApS which is a food specialty organization registered in Copenhagen Denmark. Therefore no wonder if Danisa continues to be loved by the world community because it is considered as a symbol of prestige and royal luxury.

Danisa also has flavor variants that is divided into two main variants; butter cookies and filled cookies. For butter cookies itself consists of three variants of Traditional Butter Cookies, Choco Cashew Butter Cookies, and Currant Butter Cookies. While Filled Cookies have two variants of Choco Filled Butter Cookies and Pineapple Filled Butter Cookies.